Saturday, April 7, 2012

Animated Video for your Website

Video on the web is a hot trend on the Internet today.
Not just pure video for entertainment such us cute kitty videos or fart videos, but promotional videos as well.
In fact, almost every website in this world can benefit from a short concise explanatory video.
A lot of people create their own demo videos but the problem is that most of the time these videos are either too long or too boring.
Recording your voice and computer screen for 5 minutes going over your website features may seem like a cost effective way of having a video, but unless you really know what you are doing, you will most likely end up with a glorified power point presentation that nobody will want to watch.
A demo video can only really help if it is well done, has a very clear message, is short, and entertaining at the same time.
There are three main benefits that a good explanatory video can provide.
A good demo video will help you:

Increase Sales:
your site's landing page is your first and only chance to give your visitors a good impression about your product.
9 out of 10 times your visitors will rather sit though a short 1-1.5 mins fun explanatory video than reading through all the text on your page. The reason is very simple, people don't have the time or patience to decipher your value proposition.
Both text and images are passive elements that need to be interpreted before making a purchasing decision.
If an image is worth a thousand words, a good video is worth a thousand images.
The chances of your visitors converting into customers will dramatically increase if you can get their attention with a video.
It just makes sense, a video provides more information with less work required from your visitors and we all know everyone likes to take the path of least resistance.

Create Product Awareness:
the advantage of video on the Internet is that video is inherently very social network friendly. Links to websites are like fliers and junkmail. To understand the product your prospect client has to click on the link, be redirected to your site and then learn about your product.
Video can be watched right within most social networks. In both Facebook and Twitter, the moment you paste a link to a YouTube or Vimeo video anyone can immediatelly play it back within the same window.
This is very convenient and again, convenient is what you want to make your products feel like.
Because videos are so easy to share and experience both on the web and on mobile devices creating an audience is a lot easier than with plain websites. Also, a great video can become viral and suddenly reach millions of people within a few weeks.
When was the last time you heard of a viral website?

Create an experience instead of another task:
a good video will provide a entertaining experience with a strong call to action at the end.
Text and images by themselves are not as fun to experience as a cute video with an engaging story behind.
People love stories, a video should tell a story, a good one, a realistic one, in a fun way.
Creating an effective yet fun animated video is an art in itself. If you have the time and skill to tell a great story in video you should go ahead an produce your own videos. But if you don't have the time or patience to do it yourself then it is time to look for help.

Check us out at and we will help you out!


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