Saturday, June 30, 2012

Video Marketing Secrets – 3 Essential Elements of a Successful Explainer Video

If you are thinking of having an explainer video produced, you want to make sure your investment does more than just play, it needs to do serious business.


So what separates the winners from the losers? After a long time of working on these projects I've seen that all truly successful explainer videos have a:


1. Clear and Concise Script
2. Professional Voice Over
3. Prominent Position in Webpage Layout


Notice there is no mention of "quality animation" anywhere in that list. It's not that the animation quality isn't important, because quite frankly, it is. Trouble is, animation is very much an artistic element and like all art, different styles appeal to different people.


An animation style that you love may seem mediocre to your clients.


Successful-Video-Marketing
"As long as the animation looks professional, helps add meaning 
to spoken elements and fits in with your branding, it is really 
only eye-candy."
Therefore, as long as the animation looks professional, helps add meaning to spoken elements and fits in with your branding, it is really only eye-candy. 


Bottom line is, if the underlying message is clear, concise and properly presented, even those who aren't wow-ed by the animation will find value in your video.


The first step in achieving this is to have a:


Clear and Concise Script


The script of an explainer video is hands-down, without doubt, socks off the most important element of the project. It is the beating heart of the project and the single most important factor to your video marketing success.


With that in mind: Use a professional script writer to produce your script!


This doesn't mean you shouldn't be involved in the process, but it is much more likely that an outside perspective of your product / service / message will produce a script that strikes a chord with first time viewers of your video. 


If a company offers a professional script writing service, use it. This way they can use their expertise to produce an effective product from the ground up.


Remember, the message is key, everything else is eye-candy!


Of course, once you have a clear message and motivating call to action, the next piece of the puzzle is to make sure you use a:


Professional Voice-Over


Not all voices are created equal, and the truth is, most of us don't have the skills required to narrate a video effectively.


Video-Marketing-Essentials
"Professional voice talent is not expensive, and a
small investment here can make a huge difference
to the final outcome of your video."
A professional voice artist can bring your message to life, inspire confidence in listeners and ensure the key details of your video are easily remembered. 


Even better, there is an enormous variety of voice-talent to choose from which allows you to easily find a voice that matches your brand.


You wouldn't accept un-professional animation in your video, therefore, isn't the voice which conveys your message of ever greater importance?


Professional voice talent is not a expensive, and a small investment here can make a huge difference to the final outcome of your video.


Prominent Position in Webpage Layout


Once the script, voice-over and animation are complete, your video is bursting with marketing potential. But in order for it to have the effect you hope for, it is vital that visitors to your website, blog or social media channel are able to find it in the first place.


Therefore, don't make people work to find your video. Make sure a visitor can see it when they land on your site without having to scroll down or navigate to another page. Make the video big, make it prominent, give it a big idiot-proof play button! 


"Don't make people work to find your video. Make the video big, make it
prominent, give it a big idiot-proof play button!"
For even greater effect, place some sort of call to action button near the video. That way, once someone has watched it, you make it easy for them to take the next step.


Videos work so well because they are engaging and convenient. Don't fall at the final hurdle by making visitors work to find your video or making it difficult to obey the call to action.


Of course, these three elements are not the only things which dictate the success or failure of an explainer video, but I guarantee that if they are missing, things just won't go how you want!



Kenny Simpson is a Creative Producer at ExplanatoryVideos.com


If you would like to have an explainer video produced and would like more information, click here to drop us a line and get a FREE CONSULTATION and QUOTE.

 Subscribe to the ExplanatoryVideos.com Blog

101 comments:

  1. Thanks for sharing your information about 3 essential elements of a successful  explainer video…i really appreciate your efforts and i will be waiting for your further write ups thanks once again.
     

    ReplyDelete
  2. Hey I my friends I tell you something can you give me answer please A great plan for your video will produce a better end-result and will help streamline the actual filming process, in addition to making your actors (whether you choose to use paid actors or employees) more comfortable. Map out the flow of the video, being sure to include an introduction and closing. You’ll also need to determine if the video should be pre-scripted, or if you will allow the actor to ad-lib around your general guidelines. Keep in mind that the ideal video length is less than 5 minutes (and shorter is always better, if you can get your message across more quickly).

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. Digital Marketing is a kind of marketing strategy that relies on electronic medium like television, internet and mobile in promoting a product. It delivers incredible result to the business owners to boost their business online presence and enjoy maximum leads. Digital Marketing Training in Chennai

    ReplyDelete
  5. Thank you for wonderful sharing.I would learn for lot new information.

    Manpower Consultacny in Chennai

    ReplyDelete
  6. Really enjoying your post, you have a great teaching style and make these new concepts much easier to understand. Thanks.

    Dot net Training in Chennai | Dot net training in chennai

    ReplyDelete
  7. The above quated three tips are very useful...thanks for sharing this tips its really increasing the explanatory sites thanks for sharing this......
    informatica training in Bangalore

    ReplyDelete
  8. Strategies to deploy SEO, social media, and content marketing that allow each element to integrate them all into a cohesive marketing strategy. SEO Training Institute in Chennai

    ReplyDelete
  9. That Dropbox video was made by my friends at Common Craft. And they’ve got a book on explanation coming out!PHP Training in Chennai

    ReplyDelete
  10. Really weonderful information.We share to excellent information.

    oracle training in chennai | oracle training

    ReplyDelete
  11. This information is impressive..I am inspired with your post writing style & how continuously you describe this topic. After

    reading your post,thanks for taking the time to discuss this, I feel happy about it and I love learning more about this topic
    DOT NET Training in chennai

    ReplyDelete
  12. Great article, thanks for posting...
    its very useful PHP training in chennai

    ReplyDelete
  13. thanks for sharing..
    SEO training in hyderabad by experts in digital markeing And by prosessional experts in seo.All the training by placement and also guide by the professionals.SEO training in hyderabad

    ReplyDelete
  14. If you are looking for the explainer video you are at the right place.

    Contact us today. http://www.explainersvideos.com/

    ReplyDelete

  15. Excellent information with unique content and it is very useful to know about the information based on blogs.
    http://hadooptraininginhyderabad.co.in/salesforce-training-in-hyderabad/

    ReplyDelete
  16. Nice posts..With excellent article ..
    SAS Institute introduced the SAS Certified Professional Program,training proper understanding of how the SAS software works. Among the five certification programs that SAS Institute has come up with, SAS training can be considered as the entry point into the big data and the data analytics industry.
    SAS online training in hyderabad

    ReplyDelete
  17. video marketing secrets nice posts..
    Big data training .All the basic and get the full knowledge of hadoop.
    Big data training

    ReplyDelete
  18. i impressed by the quality of information on this website. there are a lot of good resource here. i am sure i will visit this place again soon. explainer video

    ReplyDelete
  19. This comment has been removed by the author.

    ReplyDelete

  20. Thanks for sharing this information and keep updating us regularly. This information is really useful to me.
    PHP Training in Chennai | PHP Course in Chennai | PHP Training institute in Chennai

    ReplyDelete
  21. This comment has been removed by the author.

    ReplyDelete
  22. Thanks for sharing 3 wonderful tips, looking to read some more.
    Ecare Technologies

    DevOps Training Institutes in Bangalore
    Cloud Computing Training Institutes in Bangalore
    Big Data Training Institutes in Bangalore
    SAP Training Institutes in Bangalore
    SAP FICO Training Institutes in Bangalore
    Java Training Institutes in Bangalore
    Informatica Training Institutes in Bangalore
    Android Training Institutes in Bangalore
    iOS Training Institutes in Bangalore
    Software Testing Training Institutes in Bangalore

    ReplyDelete
  23. Best website desing for your business, magazine, portfolio,
    ecommerce or personal blog websites.

    ReplyDelete
  24. Informative post! I really like and appreciate your work, thank you for sharing such a useful facts and information about Video Marketing strategies, hear i prefer some more information about digital marketing training institute in hyderabad

    ReplyDelete
  25. Influencer marketing is altering the business world by and large and has the capability of upgrading marketing for social businesses.PaxFax FaxBroadcast

    ReplyDelete
  26. Marketing experts comprehend the significance of the web and how to adequately use this power.marketing agency

    ReplyDelete
  27. Good post and I like it very much. By the way, anybody try this app development company for iOS and Android? I find it is so professional to help me boost app ranking and increase app downloads.

    ReplyDelete
  28. Presently this needs to do with some SEO or Search Engine Optimization learning, which is as such, utilizing the correct catchphrases to rank as high as conceivable in a web search tool i.e. Google, Bing. gain Instagram followers

    ReplyDelete
  29. Portable marketing is a computerized marketing methodology whose point is achieving an intended interest group on their Smartphone, tablets, and other cell phones through email, SMS and media messages.Emery EPS

    ReplyDelete
  30. Proficient Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period
    SEO Hrvatska

    ReplyDelete
  31. Video marketing is going to main channel for marketing in 2018. As availability of data at low cost increase the consumption time of the video website, but without a website you cannot do anything, For modern website design company nyc

    ReplyDelete

  32. Best online mba in India
    I really loved reading your blog. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!

    ReplyDelete
  33. Great post keep up the good work. Thank for share amazing blog..
    Online MBA

    ReplyDelete
  34. online colleges in India
    The substance posted here is extremely amazing to peruse, I truly concur on your musings about expanding a brand awarness. Computerized mediums are assuming a fundamental part in achieving this errand. Much obliged for posting such an incredible substance here. Continue composing articles this way.

    ReplyDelete
  35. Thanks for sharing this information I really enjoyed reading this article if you are looking for app developer, Hire App Developer from theunpluggedweb please visit us.

    ReplyDelete
  36. Hi Wow what a article i really enjoyed reading this i will come again to read, And you are looking for Hosting Services in india Please visit us We are Best Hosting Service Provider Thanks

    ReplyDelete
  37. online certification courses
    I wanted to set aside some opportunity to express my gratefulness towards this brilliant site and you! Minding it!

    ReplyDelete
  38. Hi Thanks For Sharing this I really enjoyed reading this We are dedicated hosting service Provider in india so if you are looking for Shared Web Hosting please visit us

    ReplyDelete
  39. There has been widespread speculation revolving around the Google Pixel 3. Is it really coming anytime soon? Fans of the Pixel smartphones

    ReplyDelete
  40. I'm constantly searching on the internet for posts that will help me. Too much is clearly to learn about this. I believe you created good quality items in Functions also. Keep working, congrats! digital marketer

    ReplyDelete
  41. Buy Sovihep V 400 mg with Velpaclear 100 mg tablets manufactured by Million Health Pharmaceuticals. Get the latest discounted price of Sovihep in India.

    ReplyDelete
  42. Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man,Keep it up. Apart from this if you want to make your own home but you are facing financial problems then read this: Financial planning for building a home

    ReplyDelete
  43. Thanks for sharing this article i read your blog every time and its very interesting. good going. we are Supply of indoor and outdoor plants in landscaping and also Artificial grass supply & installation if need any help contect us thanks

    ReplyDelete
  44. Thanks a lot very much for the high quality and results-oriented help. I won’t think twice to endorse your blog post to anybody who wants and needs support about this area.
    safety course in chennai

    ReplyDelete
  45. Your good knowledge and kindness in playing with all the pieces were very useful. I don’t know what I would have done if I had not encountered such a step like this.

    Java training in Bangalore | Java training in Marathahalli

    Java training in Bangalore | Java training in Btm layout

    Java training in Bangalore |Java training in Rajaji nagar

    ReplyDelete
  46. I accept there are numerous more pleasurable open doors ahead for people that took a gander at your site.
    iosh course in chennai

    ReplyDelete
  47. Thanks for splitting your comprehension with us. It’s really useful to me & I hope it helps thThanks for splitting your comprehension with us. It’s really useful to me & I hope it helps the people who in need of this vital information. 
    e people who in need of this vital information. 

    ReplyDelete
  48. Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.
    python course institute in bangalore
    python Course in bangalore
    python training institute in bangalore

    ReplyDelete
  49. The knowledge of technology you have been sharing thorough this post is very much helpful to develop new idea. here by i also want to share this.
    Online DevOps Certification Course - Gangboard
    Best Devops Training institute in Chennai

    ReplyDelete
  50. This is an awesome post.Really very informative and creative contents. These concept is a good way to enhance the knowledge.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge.

    rpa training in bangalore | best rpa training in bangalore | rpa course in bangalore | rpa training institute in bangalore | rpa training in bangalore | rpa online training | rpa training in Chennai

    ReplyDelete
  51. Very wonderful article! I read your post regularly. It is very interesting and very helpful for improve myself. Please posting.....
    PHP Classes in Bangalore
    PHP Training Center in Bangalore
    PHP Course in Annanagar
    PHP Course in Aminjikarai
    PHP Training in Karappakkam

    ReplyDelete
  52. Some of you may get approval that it truly isn't for your business yet some of you may rethink and allow it a second shot, this time doing things somewhat better. here

    ReplyDelete
  53. Amazing Article ! I have bookmarked this article page as i received good information from this. All the best for the upcoming articles. I will be waiting for your new articles. Thank You ! Kindly Visit Us @ Coimbatore Travels | Ooty Travels | Coimbatore Airport Taxi | Coimbatore taxi

    ReplyDelete
  54. The world moves on the web and Digital Marketing standards are being embraced all over. So the significance of web based life is expanding. Nearly the whole lump of potential clients of numerous brands is seen dynamic on Facebook, Twitter, Linkedin, Pinterest and so on.

    Microsoft office tech Support

    ReplyDelete
  55. I like your article very much. It has many useful ideas and suggestions. I thinks it will be more helpful for my research in an efficient manner. Please try to post some more topics as well as possible.
    DevOps Training in Chennai
    DevOps certification Chennai
    DevOps course in Chennai
    Best devOps Training in Chennai
    AWS Training in Chennai
    R Programming Training in Chennai

    ReplyDelete
  56. Here we are giving you Tinder Pva Accounts at reasonable rates when contrasted with different firms. Tinder is the most prevalent dating application. Come and Buy 100 % confirmed Tinder Pva Accounts from us .
    Twitter pva accounts

    ReplyDelete
  57. I have to voice my passion for your kindness giving support to those people that should have guidance on this important matter.
    iosh safety course in chennai

    ReplyDelete
  58. Do not think how to make long and difficult, just come to us for BGAOC all slots are good Come and win with us now.

    ReplyDelete
  59. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly.
    ERP in India
    Cloud ERP Companies in India
    Web development company in chennai

    ReplyDelete
  60. I am perusing your post from the earliest starting point, it was so fascinating to peruse and I feel because of you for posting such a decent blog, keep refreshes normally.

    Adopt Pets
    Adopt dogs near me
    Adopt cat near me

    ReplyDelete
  61. This is quite educational arrange. It has famous breeding about what I rarity to vouch.
    Colossal proverb. This trumpet is a famous tone to nab to troths. Congratulations on a career well achieved.
    This arrange is synchronous s informative impolite festivity to pity. I appreciated what you ok extremely here.

    Selenium training in bangalore
    Selenium training in Chennai
    Selenium training in Bangalore
    Selenium training in Pune
    Selenium Online training
    Selenium interview questions and answers

    ReplyDelete
  62. led для любых целей можете найти у нас на сайте Ekodio

    ReplyDelete
  63. At the point when time is expected to take in the subtleties and look at, even urgent material may be misread and stayed away from.
    pixel marketing

    ReplyDelete
  64. hello my dear friend thanks for sharing this i really love your post and your post are to informative and knowledgeable . thanks and please visit this for To test your luck satta fix jodi
    satta matka fix jodi
    satta fix

    ReplyDelete
  65. Business owners contemplating a sale of their business should allocate the proper time and attention into planning this event. Not every business listed for sale is actually click to find out more There are a number of reasons why and it would be advised that small business owners recognize these challenges and take the necessary steps to address them.

    ReplyDelete
  66. The Internet has evolved from being just a modern tool for communicating and socializing into a powerful medium for information dissemination. This is most evident in the use of online methods to advertise products and services in order to strengthen brand awareness among target consumers. An overview of online advertising Delivering marketing messages to consumers used to rely heavily on more traditional media such as television, radio and print, but with the advent of online advertising, promotion of goods and services have shifted focus to the realm of the Internet and the World Wide Web. http://brainclubs.com/

    ReplyDelete
  67. Hi Wow what a article i really enjoyed reading this i will come again to read, And you are looking for best school of nursing in florida Please visit us Thanks.School of Nursing

    ReplyDelete

  68. I like your post very much. It is very much useful for my research. I hope you to share more info about this. Keep posting!!

    Best Devops Training Institute

    ReplyDelete
  69. Thanks for your time Rodent Control Abu Dhabi much for your impressive and amazing guide. I will not be reluctant to endorse your web sites to any individual who should receive direction on this problem.

    ReplyDelete
  70. Hello DEAR ...It was really magnificent perusing this information and I think you are totally right and I genuinely welcome the article post a debt of gratitude is in order for sharing... WE are OSHA Training Online 10 & 30 Hours get in touch with us for OSHA Outreach Training OSHA Training Online

    ReplyDelete
  71. Are you wondering how some small business owners manage to keep above all those challenges? Here are 7 things that successful small business owners do. vladimir vrbaski republika

    ReplyDelete
  72. Home Mart is a site about Home Improvement, Furniture, Home Appliances and many more.
    Check out the best
    Dog Cages
    bedroom furniture nz
    entertainment unit
    shoe rack

    ReplyDelete
  73. Cpr KIts… very great read you know alot about this subject i see!… geeks viral

    ReplyDelete
  74. I’m usually to blogging and that i really appreciate your articles. The actual article has really highs my personal curiosity. I am going to bookmark your own site and maintain checking for brand spanking new info. sites like primewire

    ReplyDelete
  75. Having and Emergency Food Kit or even an Emergency Food Plan is something every family should take seriously. These days it's a sadly becoming a common occurrence where situations such as loss of a job, temporary lay off, extended storm damage or power outage that traps How to Calculate Depreciation Expense family at home, call for a food plan to be in place.

    ReplyDelete
  76. thanks for information if u want to know more about California Wines kindly visit us

    ReplyDelete
  77. Nice blog..! Really very informative and creative contents. This concept is a good way to enhance the knowledge.Car Interior Cleaning Dubai-

    ReplyDelete
  78. The elegance of those blogging engines and CMS platforms will be the lack of limitations and ease of manipulation that permits builders to implement rich subject material and ‘skin’ the website in such a way that with really tiny effort one particular would by no means discover what it truly is making the internet site tick all with out limiting content material and effectiveness. WordPress top themes

    ReplyDelete
  79. Thanks for posting this highly informative article. I feel glad about learning more about this concept. Maintain the number of posting and keep up the good work!
    Data Science Course in Chennai | Data Science Training in Chennai

    ReplyDelete
  80. Business owners contemplating a sale of their business should allocate the proper time and attention into planning this event. Not every business listed for sale is actually sold. There are a number of reasons why and it would be advised that small business owners recognize these challenges and take the necessary steps to address them. Contact cash app

    ReplyDelete

  81. Hey, Your post is very informative and helpful for us.
    In fact i am looking this type of article from some days.
    Thanks a lot to share this informative article.
    SAP HANA Training In Hyderabad

    ReplyDelete